I wasn’t even planning on driving down to Austin for South by Southwest this year. I’d been to the event in 2011 and 2012, and the second time was largely an exercise in frustration. One year seemed to make a huge difference in the number of cars and degree of chaos. So I swore off returning for that particular reason. But certain things came together recently to compel me anyway, especially the invitation of a friend from Finland, so down I ventured. In some respects, I wish I hadn’t.
This isn’t the article I expected to write.